DYNAMIC CREATIVE

One asset. Every variant. One VAST tag.

The DCO engine built specifically for audio. Personalize, version, traffic, and optimize — without a managed-service contract.

What it does

Dynamic Creative turns one base ad into thousands of personalized, data-driven variants — audience, location, 1st-party data, retail data and more. Anything available at serve time can be swapped: script lines, voice, music, and language. One VAST tag, full omnichannel reach, optimized mid-flight.

What it replaces

Managed dynamic creative services that charge per variant, can't iterate mid-campaign, and don't scale beyond a single launch.

How it works

Create the base ad

Brief, voice, sound design.

Configure TAGs

Define variant slots and the audio for each.

Set up the campaign

Connect MACROs, set priority rules, and deploy a single VAST tag.

Built for teams who need scale, control, and performance

Dynamic creative agencies & service providers

Deliver DCO audio without a managed-service contract.

Programmatic buyers

Audio creative with the sophistication of every other channel.

Agency trading desks

Version and optimize mid-flight, across markets.

Ad-ops teams

One VAST tag, every variant, every channel.

DSPs and SSPs

Personalized audio at impression level.

Activation, end-to-end

One VAST tag, every channel — audio, video, social, CTV. Track the KPIs that matter, with the partners you already work with. Want to use audio assets for your linear channels? All output is fully broadcastable and owned by you.